For neck pain, the profession’s own clinical practice guideline recommends combining manual therapy with exercise, and advises against treatment that leaves the neck passive.
Your neck visit pairs hands-on work with deep neck and shoulder-blade strengthening in the same 80 minutes, so the motion gained gets used before you leave.
Blanpied PR, et al. Neck Pain: Revision 2017. Clinical Practice Guidelines. Journal of Orthopaedic & Sports Physical Therapy, 2017.